The reply is as follows: temu's actual sales suddenly dropped. This may be due to the following reasons.

1. Fierce market competition: temu is facing an increasing number of competitors and a clear trend of product homogeneity, which has led to a decline in sales.

2. Decreased product satisfaction: Customers' satisfaction with temu's products has declined, which may be due to problems with product quality, price, function, etc., causing them to turn to other brands or products.

3. Improper sales strategy: It may be due to the improper marketing strategy of the sales team, which cannot effectively attract and retain customers, resulting in a decline in sales. In order to cope with this sudden decline in sales, the following measures can be considered:

1. Product innovation: Strengthen R&D and innovation capabilities, and provide products with differentiated competitive advantages to meet customer needs.

2. Market research: Understand changes in customer needs and preferences, and adjust product positioning and marketing strategies according to market conditions.

3. Increase marketing investment: Increase marketing activities and advertising to increase brand awareness and product exposure.

4. Strengthen customer relationship management: effectively communicate and interact with existing customers to improve customer satisfaction and loyalty. In short, the sudden decline in temu's actual sales may be due to fierce market competition, declining product satisfaction or improper sales strategy. In order to restore sales growth, measures such as product innovation, market research, increased marketing investment and strengthened customer relationship management can be considered.