1. Promotion. JD.com is even better than Taobao in terms of promotion activities. Given that JD.com started out as a 3C company, discounts have a more obvious stimulating effect on consumers. JD.com has also held many special promotions, which have made a great contribution to the rapid growth of JD.com's sales, allowing customers to form habitual consumption to achieve the purpose of promotion and stabilize customer loyalty. For example, the just-passed 6.18 was the festival with the largest discounts on online shopping platforms in the year.

2. Public relations. Although JD.com does not have its own payment system, it has formal strategic partnerships with Alipay and Tenpay. At present, most malls in China choose Alipay and WeChat payment systems. If you want to be a platform mall, you need to ensure the healthy operation of the payment system. Convenient shopping links and online payment are essential configurations for platform malls.

3. Advertising strategy. When we recall JD.com's advertising, it seems that there is no particularly obvious memory. This is because JD’s advertising is not a carpet bombing strategy, but it is based on JD’s marketing model, with outdoor advertising focusing on brand promotion and brand image display. In traditional media, mobile phones, and PCs, word-of-mouth marketing is more often used. JD did not choose a bombing strategy, but adopted a subtle advertising model, which allowed people to understand JD’s information subtly and formed a reputation in the 3C industry. For a period of time, even now, many people still have the psychological representation that they go to JD to buy 3C.