JD.com's new channel's B2B2C model is also its biggest advantage in empowering terminal stores. The first B refers to the fact that JD.com's new channel has integrated all categories of upstream brands, while the second B refers to downstream offline retailers. JD.com's new channel is like a locomotive in the retail industry, connecting and integrating the upstream and downstream in a more efficient way, thereby giving full play to its own platform value, supplying all-category, multi-mode upstream sources of goods to downstream terminal stores, and ultimately allowing C-end consumers to obtain better quality goods and services.

For offline retailers, JD.com's new channel has brought them empowerment in various dimensions from shallow to deep, such as tool empowerment, resource empowerment, and service empowerment.