JD.com Daojia has an obvious logistics advantage of 1-hour delivery. JD.com Daojia has a complete nationwide instant delivery logistics network, and also provides ultra-convenient home delivery services such as fresh fruits and vegetables, medical health and supermarket convenience. It has a complete solution for online operations of fresh categories and the cost and efficiency of meeting consumer needs.

Compared with community group buying, JD.com Daojia also targets the sinking market. In the middle of this year, JD.com Daojia settled in Zhanjiang, Ordos, Putian and other sinking cities and regions. Among them, the "1020 Supermarket Carnival" promotion festival initiated by JD.com Daojia has attracted a large number of cooperative merchants to join, including Walmart's nationwide physical stores and more than 1,600 stores of China Resources Vanguard. This event lasted for 9 days. During the event, the platform and merchants in various categories brought consumers an affordable and rich shopping experience through marketing activities such as live shopping for 1 hour, daily big brands and super flash sales day.

However, JD.com has also begun to focus on community group buying. It is reported that the JD.com Preferred Platform will be launched from the end of this year to January. The urban layout is mainly concentrated in provincial capitals and industrial belts. Prior to this, JD.com has always been low-key in its publicity of community group buying.

"Youjia Shop", which was launched in 2018, has a wide range of main product categories, including fresh food, daily necessities and beauty products. The type of group leader is more like an e-commerce distributor, because when the user opens the mini program, it automatically jumps to the JD.com page. It can be seen that JD.com's community group buying model is still relatively young in terms of user experience, market positioning and publicity and distribution.