京东618成为拉动线上线下、制造业和零售业、数字经济和实体经济的发展新动能,食品饮料、母婴、美妆护肤是消费人数最多的品类,生鲜、医疗保健、厨具品类的增速最高、消费爆发力最强,消费者最舍得花钱的品类是手机、家用电器、电脑数码。下半年,京东的重点招商领域将在家电、女装、商用电器、生鲜、居家用品等品类,经营范围为这几个品类的可以开始布局线上了。
JD.com 618 has become a new driving force for the development of online and offline, manufacturing and retail, digital economy and real economy. Food and beverage, maternal and child care, beauty and skin care are the categories with the largest number of consumers. Fresh food, medical care, and kitchenware have the highest growth rate and the strongest consumption explosiveness. The categories that consumers are most willing to spend money on are mobile phones, home appliances, and computer digital products. In the second half of the year, JD.com's key investment areas will be in categories such as home appliances, women's clothing, commercial appliances, fresh food, and household products. Those with business scope in these categories can start to deploy online.