一、按照商品种类划分
1.家用电器:包括大家电、生活电器、厨房电器、个护健康等。
2.手机数码:包括手机、数码相机、智能穿戴、电脑配件等。
3.电脑办公:包括笔记本、台式机、打印机、办公设备等。
4.家居家装:包括家具、家纺、家饰、厨卫卫浴等。
5.服装鞋包:包括男装、女装、童装、鞋靴、箱包等。
6.个护化妆:包括美容护肤、彩妆香氛、个人护理、清洁用品等。
7.母婴玩具:包括孕婴童用品、玩具乐器、运动户外等。
8.食品酒水:包括休闲食品、饮料冲调、粮油调味、保健食品等。
9.生鲜果蔬:包括水果、蔬菜、肉禽蛋奶、海鲜水产等。
二、按照品牌划分
京东上的商品品牌众多,用户可以根据自己喜欢的品牌进行筛选。例如,用户可以在搜索框中输入“小米手机”,即可筛选出小米品牌的手机产品。
三、按照价格划分
京东上的商品价格从几元到几万元不等,用户可以根据自己的预算进行筛选。例如,用户可以在搜索框中输入“1000元以下手机”,即可筛选出价格在1000元以下的手机产品。
四、按照销量划分
京东上的商品销量也是用户选择商品的重要参考因素之一。用户可以根据商品的销量进行筛选。例如,用户可以在搜索框中输入“销量前十的电视”,即可筛选出销量前十的电视产品。
1. According to the types of goods
1. Household appliances: including large appliances, household appliances, kitchen appliances, personal care and health, etc.
2. Mobile phones and digital products: including mobile phones, digital cameras, smart wearables, computer accessories, etc.
3. Computer office: including notebooks, desktops, printers, office equipment, etc.
4. Home furnishings: including furniture, home textiles, home decorations, kitchen and bathroom, etc.
5. Clothing, shoes and bags: including men's clothing, women's clothing, children's clothing, shoes and boots, luggage, etc.
6. Personal care and cosmetics: including beauty and skin care, makeup and fragrance, personal care, cleaning products, etc.
7. Maternal and infant toys: including maternal and infant products, toys and musical instruments, sports and outdoor, etc.
8. Food and beverages: including snacks, beverage preparation, grain and oil seasoning, health food, etc.
9. Fresh fruits and vegetables: including fruits, vegetables, meat, poultry, eggs, milk, seafood, etc.
2. Classification by brand
There are many brands of goods on JD.com, and users can filter according to their favorite brands. For example, users can enter "Xiaomi mobile phone" in the search box to filter out Xiaomi brand mobile phone products.
3. Classification by price
The prices of goods on JD.com range from a few yuan to tens of thousands of yuan, and users can filter according to their budget. For example, users can enter "mobile phones under 1,000 yuan" in the search box to filter out mobile phone products priced under 1,000 yuan.
4. Classification by sales volume
The sales volume of goods on JD.com is also one of the important reference factors for users to choose goods. Users can filter according to the sales volume of goods. For example, users can enter "top ten TVs in sales" in the search box to filter out the top ten TV products in sales.
Generally speaking, most of the categories chosen for JD stores are clothing, luggage, furniture, home furnishing, maternal and child care, home decoration and building materials, outdoor, automotive supplies, gifts, home textiles, jewelry, etc. Basically, all the JD stores you see now are in these popular categories. For example, clothing is generally women's clothing, men's clothing, underwear and accessories. Luggage is generally more of trolley cases, and bags are all fine.
First, choose the categories that consumers demand, and second, JD category analysis, choose high-selling categories and product information.