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Why are Jingdong merchants' stores limited?

| 1Person Answer

1.未上传白底图

上传白底图后,会在搜索和分类的入口进行展示,而这两个页面都能增加你的产品曝光(还是免费的曝光流量),还能提高商品参加活动的几率,如果没有上传白底图,就没有以上这些好处。

2.过度引流导致转化过低

很多商家以为只要有流量就能有转化,其实这种想法是不对的,我们需要找到精准用户才能有更好的转化。而有的商家们通过各种渠道进行引流,虽然商品有很多流量和点击,但是都不是受众用户,导致流量高但转化低的情况发生,出现这种情况,平台就会认为你的产品做得并不好,所以会进行限制。

3.不合理的产品上架

有的商家在上架产品的时候,一股脑就上架很多产品,这样就导致产品过多管理不过来,导致虽然有流量但是不能正确使用,被平台回收,所以在上架产品的时候一定是要有计划的进行上架。

4.关键词选择错误

有的商家为了提升产品流量,滥用其它类目的关键词,强调一下,这种情况是不被平台允许的,商家在选择关键词的时候一定要选择与产品相关联的关键词,避免受到平台处罚。

Professional answer

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电商科技达人

一直忘记告诉你、我有多么幸运遇见你!!!

1. No white background image uploaded

After uploading the white background image, it will be displayed at the entrance of search and classification, and these two pages can increase your product exposure (free exposure traffic), and can also increase the chance of the product participating in the event. If the white background image is not uploaded, there will be no above benefits.

2. Excessive diversion leads to low conversion

Many merchants think that as long as there is traffic, there will be conversion. In fact, this idea is wrong. We need to find accurate users to have better conversion. Some merchants use various channels to divert traffic. Although the products have a lot of traffic and clicks, they are not target users, resulting in high traffic but low conversion. In this case, the platform will think that your product is not well made, so it will be restricted.

3. Unreasonable product listing

Some merchants put a lot of products on the shelves at once when listing products, which leads to too many products that cannot be managed, resulting in traffic but cannot be used correctly and being recycled by the platform. Therefore, when listing products, they must be listed in a planned manner.

4. Wrong keyword selection

Some merchants abuse keywords from other categories in order to increase product traffic. I would like to emphasize that this situation is not allowed by the platform. When choosing keywords, merchants must choose keywords related to the product to avoid being punished by the platform.

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