1. Basic optimization of the store

Basic optimization covers a wide range. Generally, the commonly used methods are title optimization and word search methods (you can look forward to the previous articles), product listing and delisting, promotion management and settings, the use of common data, background operation and management, etc. Setting up promotions generally includes (single product promotion, gift promotion, package promotion, full discount and full gift, etc.) These are the more commonly used promotions that you can get familiar with. Another one is to get familiar with the decoration of the wireless terminal.

2. JD.com traffic optimization

E-commerce traffic is related to the overall sales of the store. Without traffic, sales will naturally be bad. Therefore, it is necessary to optimize traffic to increase conversion rate. Increasing traffic is generally based on in-station and off-station traffic. In-station traffic includes several important entrances (search traffic. Category traffic, activity traffic, promotion traffic). Needless to say, search traffic is mainly based on improving product search rankings. The higher the ranking, the greater the traffic, so it is very important for every merchant to do a good job in product ranking. Category traffic is mainly based on the classification of JD.com's homepage. Most of the activity traffic comes from JD official activities, and the general operation allocation accounts for 80%. However, we can also try to use Wangbao artifact to help stores or products increase traffic. As long as we publish traffic tasks, we can wait for traffic to increase. It is also a good choice!

3. Wangbao artifact traffic optimization

By using Wangbao to publish traffic tasks, we can achieve the improvement of JD wireless traffic, simplify the complex, and work together inside and outside.

4. Promotion traffic is divided into three categories: Jingzhuntong (Jingxuan booth, Jingdong Express, and Jingdong Direct Investment).

It is the traffic of visitors entering the store through the paid promotion address set by the merchant on the Jingzhuntong platform. The real role of the Jingzhuntong platform is more to attract traffic and improve the display of your products.

Activity planning is divided into official event planning and store event planning. It can be said that the proportion of Jingdong activity traffic is very high. Jingdong traffic is not as much as tb, but Jingdong has a lot of activities.