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What are the advantages of JD Pharmacy?

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作为国内规模领先的零售药房,在今年疫情期间,京东大药房除保障各地药品的流通及供应外,还为全国慢病患者解决复诊、续方难题,充分体现了京东健康强大的医药供应链能力。京东大药房还首创“专业服务型医药健康零售”模式,基于自有药师和医生团队,为患者提供专业的合理用药建议、安全用药指导等,共同打造最值得信赖与安全专业的医药健康服务体系。

在风险管理方面,京东大药房结合互联网销售特色,业内首创“基于药品风险评价的精准风险管理体系”,通过将现有的平台药品按照风险等级,分为X、A、B、C、D、E六类。其中,X级属于禁售药品,目前通过敏感词控制、人工排查等方式禁止平台展示和销售,如属于麻醉药品的泰勒宁(氨酚羟考酮片);再如秋水仙碱,因过量应用可致死,属于B级风险,此类药品受平台限制,严格控制处方用量并对用药风险进行强提示。诸如此类,用户在京东大药房购药后,平台将针对不同药品的安全风险,通过短信、服务号推送和App信息等方式进行提示,以充分保障用户的用药安全。

据了解,早在2016年,京东大药房上线之初,就正式投入运营了全国首个COPC标准(顾客服务提供商标准)、100%执业药师在线的药事服务中心,为消费者提供用药咨询、用药指导,保障安全用药和合理用药,建立消费者正确的用药观念。经过4年多成熟经验的积累,京东大药房基于大数据、人工智能等技术,又打磨形成了智慧化的“药品知识库”解决方案,进行用药安全提醒,与医生、药师互相补充辅助。

在传统医疗模式中,医生仅仅凭借医药知识和自身经验开具处方,最终生成的处方标准不一、效率低、药品审核也慢,而京东大药房实现了通过后台向开具处方的医生提供智能化的用户风险建议。用户下单后,医生通过药品知识库能够实时获得药品安全提醒,注意到该药物的禁忌、不良反应、相互作用等,从而避免发生因药物相互作用而引起的不良反应。

正是基于以上一系列举措,京东大药房由此建立起了高于行业监管标准和行业平均水准的用药安全标准。对于用户安全用药的重要性,京东健康医药部总经理兼战略与投资负责人金恩林直言:“用户对健康的可靠性和安全性重视程度远远高于其他产品,京东健康对于医药安全方面的重视程度也前所未有。”

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As the leading retail pharmacy in China, during this year's epidemic, JD Pharmacy not only ensured the circulation and supply of medicines in various places, but also solved the problems of follow-up visits and prescription renewal for patients with chronic diseases across the country, fully demonstrating JD Health's strong pharmaceutical supply chain capabilities. JD Pharmacy also pioneered the "professional service-oriented pharmaceutical and health retail" model. Based on its own team of pharmacists and doctors, it provides patients with professional and reasonable medication suggestions and safe medication guidance, and jointly creates the most trustworthy, safe and professional pharmaceutical and health service system.

In terms of risk management, JD Pharmacy combines the characteristics of Internet sales and pioneered the industry's "precise risk management system based on drug risk assessment", by dividing the existing platform drugs into six categories: X, A, B, C, D, and E according to risk levels. Among them, X-level drugs are banned from sale. Currently, they are prohibited from displaying and selling on the platform through sensitive word control and manual investigation. For example, Tylenol (hydroxycodone acetaminophen tablets) is an anesthetic drug. Another example is colchicine, which can be fatal due to overdose and is a Class B risk. Such drugs are restricted by the platform, and the prescription dosage is strictly controlled and the risks of medication are strongly reminded. In this way, after users purchase drugs at JD Pharmacy, the platform will remind them of the safety risks of different drugs through SMS, service number push and App information, so as to fully ensure the safety of users' medication.

It is understood that as early as 2016, when JD Pharmacy was launched, it officially put into operation the country's first COPC standard (customer service provider standard) and 100% online pharmacy service center for practicing pharmacists, providing consumers with medication consultation and guidance, ensuring safe and rational medication, and establishing consumers' correct medication concepts. After accumulating more than four years of mature experience, JD Pharmacy has polished and formed an intelligent "drug knowledge base" solution based on big data, artificial intelligence and other technologies to provide medication safety reminders and complement each other with doctors and pharmacists.

In the traditional medical model, doctors only rely on medical knowledge and their own experience to prescribe, and the resulting prescription standards are inconsistent, inefficient, and drug review is slow. JD Pharmacy has realized the provision of intelligent user risk suggestions to prescribing doctors through the background. After the user places an order, the doctor can obtain drug safety reminders in real time through the drug knowledge base, and pay attention to the contraindications, adverse reactions, interactions, etc. of the drug, so as to avoid adverse reactions caused by drug interactions.

It is based on the above series of measures that JD Pharmacy has established a drug safety standard that is higher than the industry regulatory standards and the industry average level. Regarding the importance of user safe medication, Jin Enlin, general manager of JD Health's medical department and head of strategy and investment, said bluntly: "Users attach much more importance to the reliability and safety of health than other products, and JD Health attaches unprecedented importance to drug safety."

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