The first evaluation indicator of JD's logistics operations: click-through rate. The platform will judge whether anyone likes your product based on the data. The click rate of the main picture should be 1.2-1.5 times that of its peers. If you don't know how to use those software, you can try the fool-proof operation. Just take a screenshot of dozens of product pictures, and then send them to customers, and ask customers which picture they would click if they want to click. Just refer to the pictures with the highest click-through rate based on the pictures that multiple customers want to click.

The second evaluation indicator of JD's logistics operations: product bounce rate and dwell time. If the bounce rate is low, the dwell time will be long, which means that your product can retain people. The most important part of the bounce rate is generally the product details page. If the details page can capture people's hearts, the bounce rate will not be low. It is best to do more related marketing on the details page, which can also reduce the bounce rate to some extent.

The third evaluation indicator of JD.com's logistics operation is transaction conversion rate. If there are two sellers, A and B, and each of them has 50 visitors in the early stage, and each of them has completed 1 order, JD.com will divide the traffic between the two equally. The second time, if both of them have 100 visitors, seller A has completed 1 order, and seller B has completed 2 orders, then JD.com's traffic will tilt towards seller B.