First of all, whether JD can do it depends on the specific industry. After looking at the industry, you have to look at the specific products. There is no absolute saying that it cannot be done, nor is it certain that it can be done. Most industries can do it, but the scale of doing it, the cycle of doing it, and the cost of investment are different. These are the final basis for your own analysis of whether it can be done.

1. Look at the industry. We need to look at the degree of brand influence and the degree of concentration of head brands in this industry. Industries with strong brand influence, and several brands with total sales accounting for more than half of the market share, such industries are basically difficult.

For example, in the mobile phone industry, the brand attributes are very strong, and several major brands have already occupied the main market, so it is difficult to enter.

It is difficult for marketing masters like Hammer to succeed, and it is very dangerous for ordinary companies to enter. If the brand attributes are strong and the head brands do not occupy most of the market, then this industry is relatively easy to do.

For example, in the air purifier industry, although there are many, there is no absolute king, so many small brands also have great opportunities. In addition, there are some industries with weak brand influence, such as fresh food, which are not very sensitive to brands, and there will be no monopoly brands. Such industries have great opportunities as long as they carry out differentiated products and marketing.

2. Look at the product. After looking at the industry, we must refine it to the product level, because the final battle depends on the product, and the competitiveness of the product is the basis for whether it can be done. Look at the product and look at several contents, first function, second design, and third price.

How does the function compare with competitors? If it has an advantage over competitors, then it can be premium. If the function is not much different from that of competitors, then design, price, and marketing are the key factors.

If the core function is not much different from that of competitors, and the additional function is relatively poor, this can also be solved through design, price, and marketing. If the core function is much different from that of competitors, it will be difficult to do.

After looking at the function, look at the design. Design has become a very important part that affects sales. In the absence of online sales experience, the appearance design often promotes sales more than the function. Compared with competitors, see if there is a big gap in design. If it is worse than competitors, it will be easier to sell later.

If it is similar to competitors, then you need to differentiate it in other aspects. If the design is obviously not as good as competitors, it will have a greater impact on price and sales.

Finally, look at the price. Price has a great influence on e-commerce. It not only directly affects sales, but also has a direct impact on rankings and traffic. If you have an advantage over your competitors in the two points mentioned above, you can charge a premium.

If you are at the same level, then it is best to keep the same level as competitors or lower the price. If the price is higher than competitors and the product is not as good as competitors, it will be very difficult to do it later.