1. You can use more popular keywords for free;

2. Paid promotion;

Solution and promotion plan:

1. Choose a series of products with a lower cost price as the main hot-selling item in the store.

Promoting a product in this way is equivalent to promoting a series and reducing the promotion cost.

Promotion landing method:

A. Brushing orders and reviews.

Brushing order cost: outsourcing cost is about 8/order*30*30=7200/month; the company can also adopt its own internal employee brushing order mode, which will be cheaper.

B. JD Express

Note: JD platform will give a certain product ranking search weight to the products that open the express. Cost: 200/day*30=6000/month

C. Participate in various activities of JD.com: 618 monthly mobile QQ is super cost-effective, it is worth buying a large account, and various activities on the WeChat platform.

Note: At present, the basic price of most paid activities on JD.com is very high, such as APP flash sales and brand groups. If there is no hot-selling product suitable for the season, it is basically in a state of losing money.

The above mobile QQ and WeChat activities are basically free, just help the store manager to brush orders appropriately to complete the KPI.

A mobile QQ large account or WeChat special sale, as long as the product is moderately priced in season, can achieve sales of 3000-6000.

2. Fine-tune the details of store products, especially the details of the mobile terminal. Now almost 60% of the sales of JD.com and the Internet come from the mobile terminal.

Implementation method: The company's art design and store operations work together to modify the details page and main picture of each product to improve the store conversion rate.

3. You can introduce some weight loss health products to enrich the store's product categories.