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What is the role of JD.com's self-built logistics in the development of JD.com?

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京东物流对京东发展的作用:

1、京东为何要自建物流?

众所周知,当年刘强东拿到了融资,刘强东认识到电子商务的核心就是物流,只有物流起来了,消费者才能从电子商务中感受到电商购物的乐趣。所以,刘强东当年是顶住了巨大的压力开启了自建京东物流。虽然每年看似要在物流上投入上百亿,但最终的结果是好的。

2、物流对于京东的贡献

京东在有了物流之后,又加上平台一直坚持自营,这使得京东能在天猫的眼皮下快速成长。京东物流有多快?大家可以问问在一二线的京东用户,他们可以说是京东平台的绝对粉丝!

3、京东物流的弊端

怎么说呢?目前京东有员工近20万人,但是绝大多数都是一线的京东快递员和仓库人员。对于一家科技公司来说,如此庞大的员工体系必然会在一定程度上拖累京东向科技化转型。但可以肯定的是,随着人工智能时代的到来,未来京东物流将全面智能化!值得一提的是,从京东最新的财报来看,京东物流目前已经实现小幅盈利,这说明刘强东当年做的决定是正确的!

阿里效仿

都说腾讯公司喜欢模仿别人,其实阿里巴巴也在物流上偷师了京东。我记得之前马云还吐槽,说京东物流太笨重了,未来还要养几十万的员工,光是管理都是一个头痛的问题!可结果呢?随后马云就拿出1000亿成立了菜鸟联盟。有句说句,在物流这块,刘强东还是比马云看得远的。

综上所述,京东物流看似烧钱,但从资本的角度来看,这个钱烧的值。而现在的京东物流也证实了这一点,大家说是不是这个道理?

Professional answer

P

跨境电商小不懂

专注于跨境电商行业研究

The role of JD.com's logistics in the development of JD.com:

1. Why does JD.com build its own logistics?

As we all know, when Liu Qiangdong got financing, he realized that the core of e-commerce is logistics. Only when logistics is up can consumers feel the fun of e-commerce shopping. Therefore, Liu Qiangdong withstood the huge pressure and started to build JD.com's logistics. Although it seems that tens of billions of yuan will be invested in logistics every year, the final result is good.

2. The contribution of logistics to JD.com

After JD.com had logistics, and the platform has always insisted on self-operation, JD.com can grow rapidly under the nose of Tmall. How fast is JD.com's logistics? You can ask JD.com users in the first and second tier cities. They can be said to be absolute fans of the JD.com platform!

3. The disadvantages of JD.com's logistics

How to say it? JD.com currently has nearly 200,000 employees, but most of them are first-line JD.com couriers and warehouse personnel. For a technology company, such a large employee system will inevitably hinder JD.com's transformation to technology to a certain extent. But what is certain is that with the advent of the era of artificial intelligence, JD.com's logistics will be fully intelligent in the future! It is worth mentioning that from JD.com's latest financial report, JD.com Logistics has currently achieved a small profit, which shows that the decision Liu Qiangdong made that year was correct!

Ali imitates

It is said that Tencent likes to imitate others. In fact, Alibaba has also learned from JD.com in logistics. I remember that Jack Ma complained before that JD.com Logistics was too cumbersome and would have to support hundreds of thousands of employees in the future. Management alone would be a headache! But what was the result? Jack Ma then took out 100 billion to establish the Cainiao Alliance. To be honest, in the field of logistics, Liu Qiangdong still sees farther than Jack Ma.

To sum up, JD.com Logistics seems to be burning money, but from the perspective of capital, this money is worth burning. And now JD.com Logistics has also confirmed this. Do you think this is the truth?

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