JD Express is called JDL, which is the new brand image of JD Logistics. It is composed of three letters "JDL", where L stands for logistics, link, lead, simplicity, and love. JD Logistics has brought a series of gameplay around the three letters "JDL". It launched a Weibo interactive topic "What is your JDL", inviting users to enjoy the different meanings of "JDL". At the same time, JD Logistics also found homophonic brothers for "JDL", JDB Jiaduobao and JDL Gatorade, and JD Logistics launched surprise blind boxes with them respectively.

JD Logistics' brand and domain name have been upgraded to JDL, where JD stands for JD Group, which is the root of JD Logistics' development and the guide of values. L stands for Logistics, as well as Lead, Link, Less and Love.

According to inquiries, jdl.cn was first registered in 2003. As a domain name with three initials, jdl.cn perfectly corresponds to the newly upgraded brand name JDL, and the characters are short and easy for users to remember. The jdl.com.cn with the same domain name as its official website is currently shown to be in the hands of JD.com. But it is a pity that jdl.com corresponding to JDL is currently used by a foreign website as a link to a sub-page. JD.com has always been very good at protecting domain names and trademarks. Related domain names such as "Jingdong" and "Jingxi" are firmly in the hands of JD.com. I wonder if JD Logistics will consider acquiring jdl.com after this brand upgrade?

The correct name of JD Express is JD Logistics. JD is the first letter of JD.com. The English word for logistics is logistics, so the abbreviation is JDL!