What is the difference between JD POP and SOP?
pop有三种模式，而SOP模式是pop模式中的一个
京东的POP模式是指京东的第三方零售平台，POP是Platform Open Plan的缩写，即“Platform Open Plan”。除了京东的自营业务，其他以第三方形式进驻开店的商家也属于POP模式。
目前，京东的pop模式分为三种模式：SOP、SOP仓库和FBP。
SOP（Sale On POP）商店：与天猫相似，SOP是京东最大的商店。京东只提供一个平台，商家独立提供运营，独立发货，独立售后服务。自主程度高，方便灵活。大部分商户已入驻SOP门店。
SOP仓库：相比于SOP仓库，多了一个京东仓库，可以在备货后实现京东打标（京东配送）。
由POP (FBP) 门店配送：与SOP 仓库门店相比，FBP 门店提供京东为客户开具发票。 FBP门店有点类似于京东的自营门店。商品必须存放在京东仓库。京东将向客户开具发票。商户需向京东开具特定的增值税发票。但是，账户周期比京东更灵活，卖家有定价权。
Professional answer
There are three modes of POP, and the SOP mode is one of the POP modes
JD's POP mode refers to JD's third-party retail platform. POP is the abbreviation of Platform Open Plan, that is, "Platform Open Plan". In addition to JD's self-operated business, other merchants who open stores in the form of third parties also belong to the POP model.
Currently, JD's POP model is divided into three modes: SOP, SOP warehouse and FBP.
SOP (Sale On POP) store: Similar to Tmall, SOP is JD's largest store. JD only provides a platform, and merchants independently provide operations, independent shipments, and independent after-sales services. It has a high degree of autonomy and is convenient and flexible. Most merchants have settled in SOP stores.
SOP warehouse: Compared with the SOP warehouse, there is an additional JD warehouse, which can realize JD labeling (JD delivery) after stocking.
Delivery by POP (FBP) stores: Compared with SOP warehouse stores, FBP stores provide JD.com with invoices for customers. FBP stores are somewhat similar to JD.com's self-operated stores. Goods must be stored in JD.com warehouses. JD.com will issue invoices to customers. Merchants need to issue specific VAT invoices to JD.com. However, the account cycle is more flexible than JD.com, and sellers have pricing power.
The main difference between JD POP and SOP is the different business forms: POP and SOP are the abbreviations of Point of Purchase (POP) and Store Operations Point (SOP). POP refers to the point of selling goods to consumers, and SOP refers to the point of management and operation of merchants.
The first is self-operated. JD charges an entry fee (platform usage fee) and other service fees from merchants. JD Mall provides services, not procurement, and requires merchants to issue general invoices to customers for each order. JD currently has two business models, as well as sales sharing. The second refers to the open platform POP, that is, using the JD Mall platform to sell merchants' products.
SOP is a model of JD POP stores. JD POP is the store form of JD Mall, without self-operated labels, flagship stores, specialty stores, and franchise stores.
SOP (Sale On pop): Sellers sell goods on JD. The seller packs consumer orders every day and completes the delivery of shopping orders by himself or by express delivery. The seller issues invoices to consumers.
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