JD.com POP model refers to JD.com's third-party retail platform. POP is the abbreviation of Platform Open Plan, which means "Platform Open Plan". In addition to JD.com's self-operated stores, other merchants who open stores as third parties belong to the POP model. At present, JD.com POP model is divided into three types of stores: SOP, SOP warehouse entry, and FBP:

SOP (Sale On POP) store: SOP is the store with the largest number in JD.com Mall, similar to Tmall. JD.com only provides a platform, and merchants operate, ship and provide after-sales services independently. The degree of autonomy is high, convenient and flexible. Most merchants enter SOP stores.

SOP warehouse entry store: Compared with SOP stores, SOP warehouse entry stores have an additional JD warehouse entry, and JD labeling (JD delivery) can be achieved after entering the warehouse.

FBP (Fulfilled By POP) store: Compared with SOP warehouse entry stores, FBP stores have added JD invoices to customers. FBP stores are somewhat similar to JD.com's self-operated stores. Products need to be stored in JD.com's warehouses. JD.com issues invoices to customers, and merchants need to issue specific VAT invoices to JD.com. However, the payment period is more flexible than JD.com's self-operated stores, and merchants have the right to set prices.

Currently, JD.com's pop open platform has 39 first-level categories and 354 second-level categories, which are mainly divided into three types of stores: flagship stores, specialty stores, and franchise stores.