What is JD.com's POP model?
京东POP是英文Platform Open Plan缩写，翻译成中文就是平台开放计划。实质内容为第三方卖家借用京东平台来销售商品 ，跟淘宝开店一个意思。
京东目前两种经营模式：
1.自营：即京东自己采购自己销售，利润很可观。简单来说京东自营就是京东自己进货、销售、配送，POP的货基本上直接由第三方卖家发货。
2.开放平台POP，即Platform Open Plan，SOP是其中一种方式，利用京东商城平台销售商家的产品。 类似于京东商城帮商家做代销或分销的意思。京东商城提供的是服务不是采购。 京东收取入驻费平台使用费和商家其他服务费以及销售分成。
Professional answer
JD.com POP is the abbreviation of Platform Open Plan in English, which means Platform Open Plan in Chinese. The essence is that third-party sellers use JD.com's platform to sell goods, which is the same as opening a store on Taobao.
JD.com currently has two business models:
1. Self-operated: JD.com purchases and sells by itself, and the profit is considerable. Simply put, JD.com's self-operated means that JD.com purchases, sells and distributes goods by itself, and the goods of POP are basically shipped directly by third-party sellers.
2. Open platform POP, that is, Platform Open Plan, SOP is one of the ways to use JD.com's mall platform to sell merchants' products. It is similar to JD.com's help to merchants to do consignment or distribution. JD.com provides services, not procurement. JD.com charges entry fees, platform usage fees, other service fees and sales commissions from merchants.
JD.com POP promotion service refers to JD.com's third-party retail platform. POP is the abbreviation of Platform Open Plan. In addition to JD.com's own stores, other merchants who open stores as third parties belong to the POP model.
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