JD Wine World adopts the O2O model, which is a combination of online and offline. Online, JD Wine World provides one-stop services for product display, purchase, payment, and delivery; offline, through cooperation with stores, it realizes the collection of local products, customized marketing and promotion, enhances user experience, and increases sales and brand influence. At the same time, JD Wine World is also actively exploring social marketing, expanding the exposure and recognition of partner brands through social media platforms such as WeChat mini-programs, Weibo, and Douyin, and promoting the integrated development of online and offline.