JD.com's further exploration of the "live broadcast + pictures and texts + short videos" trinity content integrated marketing combination in this "Her Festival" event is not a whim, but an accurate insight into the increasingly important value of content integrated marketing in future e-commerce operations.

It is also based on this insight that JD.com has integrated JD.com's live broadcast, pictures and texts, short videos and other businesses before last year's 11.11, and established the JD.com Content Ecology Department, which is committed to building JD.com's content integrated marketing field and realizing a closed loop of content ecology.

As the initial form of content presentation, pictures and texts are more easily used by brand merchants to create a professional shopping guide scene. Whether it is a list of recommended good things, or recommendations for new and popular products, or even users' spontaneous evaluations and orders, they can create an immersive atmosphere for users.

JD.com has been deeply engaged in "big pictures and texts" for a long time, and also hopes to provide users with rich scenes and create a full-process experience of pre-sales, in-sales Q&A, and after-sales service exchanges.