1. JD.com replenishes volume and optimizes search. According to the current trend, if there is no disruptive change in JD.com's rules, then replenishment technology is the most effective and the cost is the lowest. Principle: When we want to improve the ranking of a certain product, but the comprehensive data of the product lags behind its peers, we finally fill the data of each dimension to the industry average, then JD.com will give you a higher ranking than the competitors on the average.

2. JD.com Express promotion. JD.com Express is a promotion tool launched by JD.com, similar to JD.com Express; merchants can obtain different booths to display their products according to different channels or keyword bidding.

3. Circle of friends marketing. WeChat is the most direct and simple way to promote JD.com. We can recommend it to relatives and friends around us by sharing the link to the circle of friends and let them buy it. If the product satisfies them, they will recommend it to their friends, expanding the promotion circle, and naturally there will be more traffic and conversion.

4. Jingtiaoke leads traffic. Jingtiaoke is equivalent to Jingdongke of JD.com. It is a cooperation between JD.com and third-party media. The media selects the merchant's product information and promotes it on its own resources, which ultimately brings sales to the merchant. This form of advertising is settled according to CPS, that is, the corresponding advertising fee needs to be paid only after the product is sold.

5. Store activities to maintain old customers. Stores can often hold promotional activities, such as giving small gifts and coupons for purchases of a certain amount, which will attract more buyers. They can regularly offer discounts on single products, add-on purchases, gift promotions, package promotions, full discounts, etc., and can also set VIP for customers who frequently purchase and enjoy VIP privileges