Temu 国际跨境物流卖货便宜的原因主要有以下几点:
- 疯狂压价中国工厂:Temu 采用低价策略,通过疯狂压价中国工厂,干掉所有中间商,以获取更低的进货成本。
- 极兔快递运费低:Temu 从中国到美国的运输使用极兔快递,其运费相对较低,从而降低了物流成本。
- 终端物流补贴:Temu 在美国终端的物流(从美国仓库到美国终端消费者)目前还在疯狂输血补贴中,这也有助于降低商品价格。
- 运营策略:Temu 延续了拼多多的裂变模式,通过返现活动等方式吸引用户,同时以超低价商品打开市场。
- 类 Shein 模式:Temu 走的是类 Shein 模式,通过直接与工厂合作,掌握定价权,从而能够提供更低价格的商品。
- 资本支持:拼多多在背后提供资金支持,使其能够承担前期的烧钱阶段,通过低价策略迅速积累用户和⚫
The main reasons why Temu's international cross-border logistics sell goods cheaply are as follows:
- Crazy price cuts on Chinese factories: Temu adopts a low-price strategy, by crazy price cuts on Chinese factories, eliminating all middlemen to obtain lower purchase costs.
- Low freight costs of Jitu Express: Temu uses Jitu Express for transportation from China to the United States, and its freight costs are relatively low, thereby reducing logistics costs.
- Terminal logistics subsidies: Temu's logistics at the terminal in the United States (from the US warehouse to the US terminal consumer) is currently still receiving crazy blood transfusion subsidies, which also helps to reduce commodity prices.
- Operation strategy: Temu continues Pinduoduo's fission model, attracting users through cashback activities and other means, while opening up the market with ultra-low-priced goods.
- Shein-like model: Temu follows a Shein-like model, by directly cooperating with factories and mastering pricing power, so as to be able to provide lower-priced goods.
- Capital support: Pinduoduo provides financial support behind the scenes, enabling it to bear the initial money-burning stage and quickly accumulate users and ⚫ through low-price strategies