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What is the development history and trend of JD Logistics?

| 2Person Answer

1、2007年,京东获得***笔融资后,刘强东做出两大决定性战略决策,一是向全品类扩张,从只做3C产品转为一站式购物平台,

二是决定自建仓配一体的物流体系,这是京东真正蜕变的开始。这是京东物流发展的重要起点。

2、2009年,京东自购1400亩地自建物流,从此开始京东的全国自建仓储网络布局全面推进。

3、2010年,京东在自建仓储配送启动仅仅3年后,京东开始在部分城市具备当日达、211***达能力。

4、2011年,京东完成C轮15亿美金融资,市场估值100亿美金,刘强东把大笔融资布局全国一级物流中心,刘强东的战略是到2013年构建全国的物流配送体系,同时把平台开放给第三方电商和供应商。彻底拉开与其他电商的差距,打造京东的核心竞争力。

5、2012年6月,京东自营物流干线运输车队宣告正式投入运营,实现了城市之间自主调拨。

6、2013年6月,京东自提柜在北京沈阳开始投放,布局***一公里物流自提柜模式,实现京东商品24小时自提服务。

7、2014年5月,京东IPO路演,物流成为京东上市的重要卖点。

8、2014年下半年,京东全面布局生鲜农产品+全程冷链战略,獐子岛查干湖生鲜、青岛原浆啤酒等直供模式陆续试水。

9、2014年10月20日,京东位于上海的***“亚洲一号”现代化物流中心(一期)在双十一大促***夕正式投入使用,此举标志着京东物流战略中又一重点举措落地。钢管市场了解获悉,这座面积达10万平方米的高智能化大型仓库成为当时国内***的仓库,此后两年间,沈阳、武汉、广州、贵阳的亚洲一号都陆续投入使用。

10、2015年4月,京东O2O “京东到家”正式启动,以众包物流模式抢占生活服务O2O市场。京东对外宣布:“京东到家”将力求创造新的行业***。

11、2015年8月,京东42亿入股永辉超市,持永辉10%股份,双方“探索线上线下O2O+仓储物流协作”的战略。

12、2016年4月,京东到家和达达合并:打造众包物流平台+超市生鲜O2O平台的***一公里物流+O2O众包全新模式。

13、2016年5月,京东***计划曝光:未来将打造农村快物流体系。

14、2016年9月,京东推出机器人快递测试。

15、2016年11月17日,刘强东首曝京东未来12年规划,将已有供应链、数据、物流向社会开放,成为商业零售领域基础设施提供商,实现零售全面智能化、物流全程“无人化”,***终发展成真正实现智能化的商业体。

16、2016年11月23日,京东集团发布重要战略:宣布物流全面开放,为社会化服务。

Professional answer

P

电商创业观察

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1. In 2007, after JD received the first round of financing, Liu Qiangdong made two decisive strategic decisions. One was to expand to all categories, from only 3C products to a one-stop shopping platform.

The second was to decide to build a self-built logistics system with integrated warehousing and distribution. This was the beginning of JD's real transformation. This was an important starting point for the development of JD Logistics.

2. In 2009, JD purchased 1,400 acres of land to build its own logistics. From then on, JD's nationwide self-built warehousing network layout was fully promoted.

3. In 2010, just three years after JD started its self-built warehousing and distribution, JD began to have the ability to deliver on the same day and 211 delivery in some cities.

4. In 2011, JD.com completed a round C financing of 1.5 billion US dollars, with a market valuation of 10 billion US dollars. Liu Qiangdong used the large amount of financing to deploy the national first-level logistics center. Liu Qiangdong's strategy is to build a national logistics distribution system by 2013, and at the same time open the platform to third-party e-commerce and suppliers. Completely widen the gap with other e-commerce companies and build JD.com's core competitiveness.

5. In June 2012, JD.com's self-operated logistics trunk transport fleet was officially put into operation, realizing independent allocation between cities.

6. In June 2013, JD.com's self-pickup cabinets began to be put into use in Beijing and Shenyang, deploying the 100% one-kilometer logistics self-pickup cabinet model to realize JD.com's 24-hour self-pickup service for goods.

7. In May 2014, JD.com held an IPO roadshow, and logistics became an important selling point for JD.com's listing.

8. In the second half of 2014, JD.com comprehensively deployed the strategy of fresh agricultural products + full cold chain, and the direct supply modes such as Zhangzidao Chagan Lake fresh food and Qingdao original beer were tested one after another.

9. On October 20, 2014, JD.com's first "Asia No. 1" modern logistics center (Phase I) in Shanghai was officially put into use on the eve of the Double Eleven promotion. This move marked the implementation of another key measure in JD.com's logistics strategy. The steel pipe market learned that this highly intelligent large warehouse with an area of ​​100,000 square meters became the largest warehouse in China at that time. In the following two years, Asia No. 1 in Shenyang, Wuhan, Guangzhou and Guiyang were successively put into use.

10. In April 2015, JD.com's O2O "Jingdong Home Delivery" was officially launched, seizing the life service O2O market with a crowdsourcing logistics model. JD.com announced to the public that "Jingdong Home Delivery" will strive to create a new industry leader.

11. In August 2015, JD.com invested 4.2 billion yuan in Yonghui Supermarket, holding 10% of Yonghui's shares. The two sides "explored the strategy of online and offline O2O + warehousing and logistics collaboration".

12. In April 2016, JD.com Daojia and Dada merged: creating a crowdsourcing logistics platform + supermarket fresh food O2O platform, a new model of 1km logistics + O2O crowdsourcing.

13. In May 2016, JD.com's latest plan was exposed: it will build a rural fast logistics system in the future.

14. In September 2016, JD.com launched a robot express test.

15. On November 17, 2016, Liu Qiangdong first exposed JD.com's 12-year plan for the future, which will open the existing supply chain, data, and logistics to the society, become an infrastructure provider in the commercial retail field, realize the comprehensive intelligence of retail, and the "unmanned" logistics process, and finally develop into a truly intelligent business entity.

16. On November 23, 2016, JD.com Group released an important strategy: announcing the full opening of logistics to serve the society.

电商圈里事

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Before its independent listing, JD Logistics had undergone three strategic adjustments.

The first stage: network formation, self-built network to meet the fulfillment needs of e-commerce. JD started with self-operated e-commerce and entered the e-commerce market with the guarantee of authentic 3C electronic products. Product characteristics: high unit price and strong timeliness requirements; at that time, except for SF Express, the express delivery network had acceptable timeliness and quality, and other companies were unable to use it. Express delivery companies were also very troubled by JD's parcels. If one was lost, they could not afford to pay! Therefore, in order to solve the security and reliability problems brought by external fulfillment, as well as the problems of fulfillment cost and timeliness. JD decided to build its own network.

The second stage: brand power and product power, build the brand of JD Logistics, and productize network capabilities.

The third stage: upgrading the capabilities from products to services, JD Logistics' strategic positioning has changed from "retail and retail infrastructure" to "supply chain-based technology and service companies".

The trend is that the next generation of logistics platforms needs to focus more on software and algorithm empowerment and the ability to effectively call on third-party resources. If these two points are achieved, it can achieve a boundless and boundless state.

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