How to set the ROI of JD.com's full-site promotion?
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1Person Answer
京东全站推广ROI的设置需要综合考虑店铺利润率、转化率、推广成本等因素。通常，ROI的目标值为1以上，即投入1元产出1元以上。可以通过优化商品质量、提高店铺转化率、选择合适的推广渠道和关键词来提高ROI。
具体设置时，可以参考历史数据，设定一个合理的ROI目标值，并根据实际情况进行调整。
Professional answer
The setting of JD.com's full-site promotion ROI needs to comprehensively consider factors such as store profit margin, conversion rate, and promotion cost. Usually, the target value of ROI is above 1, that is, 1 yuan is invested and more than 1 yuan is output. ROI can be improved by optimizing product quality, improving store conversion rate, and choosing appropriate promotion channels and keywords.
When setting it specifically, you can refer to historical data, set a reasonable ROI target value, and adjust it according to actual conditions.
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