The methods are as follows

The first technique, JD replenishment, search optimization

According to the current trend, if there is no disruptive change in JD rules, then replenishment techniques are the most effective and the cost is the lowest.

Principle: When we want to improve the ranking of a certain product, but the comprehensive data of the product lags behind that of its peers, we finally fill the data of each dimension to the industry average, then JD's ranking for you will be higher than that of competitors on the average.

The second technique, Express Promotion

JD Express is a promotion tool launched by JD, similar to JD Express; merchants can bid on different channels or keywords to obtain different booths to display their products.

The third skill is to maintain old customers through store activities

Stores can often hold promotional activities, such as giving away small gifts and coupons when a certain amount of purchase is made, which will attract more buyers. They can regularly offer discounts on single products, add-on purchases, gift promotions, package promotions, discounts on purchases over a certain amount, etc. They can also set up VIPs for customers who frequently purchase and enjoy VIP privileges.

The fourth skill is to attract traffic through Jingtiaoke

Jingtiaoke is equivalent to Jingdongke of JD.com. It is a cooperation between JD.com and third-party media. The media selects the merchant's product information and promotes it on its own resources, ultimately bringing sales to the merchant.

This form of advertising is settled according to CPS, that is, the corresponding advertising fee needs to be paid only after the product is sold.