JD.com's categories became live broadcasts of purchases and sales because JD.com's business lines quickly set up live broadcast teams of purchases and sales to sell goods through live broadcasts of purchases and sales.

JD.com's live broadcast room of purchases and sales uses the slogan "No slot fees, no commissions from influencers, so it is cheaper than Li Jiaqi's live broadcast room", which has attracted tens of millions of viewers and increased product sales.

In order to better promote live broadcasts of purchases and sales, JD.com has also taken a series of measures, such as further improving the position of the live broadcast channel on the homepage of the JD.com App and carrying out related publicity in the splash screen advertisements.