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Target customers of JD Finance

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一般性消费主力群体还是16-55岁之间的学生和上班族。

16-22岁的学生族,有时候零花钱不够会用白条超前消费,购买吃喝玩的东西。

23-35岁的上班一族可能试着用京东金融理财获取高于银行回报的收益,也不乏有月光周光族,借白条金条提前预支工资。

30-55岁的人群应该会更多的做理财规划,因为有了点经济基础,所以更偏想于获取投资回报。

Professional answer

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电商热点观察

分析电商圈和科技圈的产品,业界资讯

General consumer groups are still students and office workers between the ages of 16-55.

Students aged 16-22 sometimes use Bai Tiao to spend ahead of time when they don’t have enough pocket money, buying food, drinks and entertainment.

Office workers aged 23-35 may try to use JD Finance to get higher returns than banks, and there are also those who live paycheck to paycheck and use Bai Tiao and gold bars to advance their wages.

People aged 30-55 should do more financial planning, because they have a certain economic foundation, so they are more inclined to get investment returns.

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