一、产品
1、定价:同样商品(款式、型号、颜色等都相同)的京东价不得高于其他B2C平台(自主式、开放式)的正常售价
2、上浮:卖家商品价格整体调高时,在卖家与京东商城运营经理沟通核准后进行变更
3、自然周内同一店铺3次(含)及以上价格违规的,京东商城核实后,有权要求卖家承担5000元以上违约金。
4、东发现商品价格不合规范时(如发现卖家的商品京东价高于“其他网上销售平台”相同商品正常售价的10%(含)以上),有权要求卖家在2小时内纠正完毕(含系统缓存时间,最终以前台显示为准),超过2小时未纠正的,京东有权直接将相应违规商品下架,要求卖家进行整改,整改后经京东批准可重新上架销售;
5、在售商品数量最少不低于60件,单品库存数量不能为0
6、品页面不允许出现其他购物网址的链接或提示,不允许出现卖家自有的客服、销售电话及售后服务电话、网址等联系方式以及卖家实体店等相关信息(经京东书面特别审批可以公布的除外);
7、架前,一定得经过咱们审核,千万别上架,否则会出重大事故问题的风险会很大。大家也是可以想到的。
二、详情描述
1、清晰美观的图片对促进交易起着重要作用,商品都需要添加图片展示。Banner图片规格为:980*250像素、Logo图片规格为180*60、商品描述图片规格宽度为700像素,分辨率均为72像素。
2、展示图或商品内容中插图不允许有任何非京东商城的水印、链接及其他任何信息展示
3、品描述内容,不允许有宝贝这类的近淘宝信息词语(不能出现宝贝、淘宝链接、淘宝水印、卖家、买家等淘宝词系)
4、描述内容中不允许有非京东商城的信息,尤其是与其余电商平台信息,只允许有产品信息及品牌信息(订单发货、退换货等事宜不允许描述)
5、重的一点:正品、正宗、真品、非假货、保证100%正品、宝贝、买家、卖家以及当当、卓越、我买网、红孩子等的词语一定得注意不能有!
6、有配送和售后方面描述,该产品的商场、专柜等的图片及文字性描述都去掉
7、包裹方面的信息也不得有(别描述出来什么样的包装箱)。
8、片中不得有品牌或商家的logo、水印。
I. Products
1. Pricing: The price of the same product (same style, model, color, etc.) on JD.com shall not be higher than the normal selling price on other B2C platforms (autonomous, open)
2. Increase: When the overall price of the seller's products is increased, the change will be made after the seller communicates with the JD.com operations manager for approval
3. If the same store violates the price regulations 3 times (inclusive) or more within a natural week, JD.com has the right to require the seller to bear a penalty of more than RMB 5,000 after verification.
4. When JD.com finds that the price of goods is not in compliance with the regulations (for example, if the seller's price on JD.com is found to be 10% (inclusive) higher than the normal price of the same goods on "other online sales platforms"), it has the right to require the seller to correct it within 2 hours (including the system cache time, and the final display on the front desk shall prevail). If it fails to correct it within 2 hours, JD.com has the right to directly remove the corresponding illegal goods from the shelves and require the seller to make rectifications. After rectification, it can be put on the shelves again with the approval of JD.com;
5. The number of goods on sale shall not be less than 60 pieces, and the inventory quantity of a single product cannot be 0
6. Links or prompts of other shopping websites are not allowed to appear on the product page, and the seller's own customer service, sales phone and after-sales service phone, website and other contact information and seller's physical store and other related information are not allowed to appear (except for those that can be published with special written approval from JD.com);
7. Before putting it on the shelves, it must be reviewed by us, and it must not be put on the shelves, otherwise there will be a great risk of major accidents. Everyone can also think of it.
II. Detailed description
1. Clear and beautiful pictures play an important role in promoting transactions. All products need to be displayed with pictures. Banner picture specifications are: 980*250 pixels, Logo picture specifications are 180*60, product description picture specifications are 700 pixels wide, and the resolution is 72 pixels.
2. The illustrations in the display pictures or product content are not allowed to have any watermarks, links or any other information other than Jingdong Mall
3. The product description content is not allowed to have Taobao information words such as "baby" (no Taobao words such as "baby", "Taobao link", "Taobao watermark", "seller", "buyer" etc.)
4. The description content is not allowed to have information other than Jingdong Mall, especially information related to other e-commerce platforms. Only product information and brand information are allowed (order delivery, return and exchange, etc. are not allowed to be described)
5. The important point: words such as genuine, authentic, genuine, non-fake, guaranteed 100% genuine, baby, buyer, seller, Dangdang, Excellence, Womai.com, Redbaby, etc. must be noted!
6. There are descriptions of delivery and after-sales, and the pictures and text descriptions of the product's shopping malls, counters, etc. are removed
7. There must be no information about the package (don't describe what kind of packaging box it is).
8. The film must not contain any brand or merchant logos or watermarks.
It is prohibited for merchants to publish false product information. If consumers suffer losses due to false information released by merchants, the operator should compensate consumers for more than three times the original price of the goods according to their requirements.
It is prohibited for merchants to steal pictures from other platforms and other merchants. If the operator has disputes due to stolen pictures, the operator needs to bear legal responsibility.
Intellectual property rights
Penalty measures:
Please consciously safeguard intellectual property rights and interests. It is prohibited to sell other people's intellectual property products without authorization or permission from others.
If the above situation occurs, the merchant will be warned and the product will be removed from the shelves for one week for the first time; if it is found again, the platform has the right to extend the merchant’s settlement period for one calendar month; if it is found three or more times, the platform has the right to close the store
In order to better regulate the operating order of JD Open Platform and protect the legitimate rights and interests of JD consumers and merchants
In order to protect the legitimate rights and interests of users participating in JD pre-sales and maintain the normal operating order of JD pre-sales,
In order to guide JD Open Platform merchants to strengthen commodity inventory management, handle various abnormal inventories in a timely manner, avoid out-of-stock, delayed delivery, overselling and other violations caused by inventory problems, and enhance consumers’ shopping experience