JD Logistics was established in 2007 and is an integrated supply chain enterprise "derived" from JD Mall. By 2020, JD Logistics has become a comprehensive logistics enterprise with the first integrated supply chain revenue, the eighth express business volume, and the second cold chain revenue in China. Unlike traditional third-party logistics such as SF Express and Tongda, JD Logistics has two special attributes: "JD" and "logistics".

① "JD" attribute: The "JD" attribute is a brand label that gives JDL brand traffic diversion capabilities while sacrificing part of the company's market space. The increase in JD Logistics' business volume mainly comes from two aspects:

First, the increase in the number of JD Mall's self-operated orders, and the delivery of these orders is entirely handled by JD Logistics;

Second, the increase in the number of JD Mall's POP orders and the penetration rate of JD Logistics among POP customers. 35% of POP customers have chosen to use JD Logistics.

② "Logistics" attribute: Unlike SF Express, Tongda and Best Express, which provide standardized services, JD Logistics provides customized supply chain services, which have higher barriers and are more difficult to expand.