The service types include seven service contents: store agency, visual design, customer service outsourcing, store diagnosis, store co-operation, store agency operation, and advertising agency:

1. Store agency service: refers to the free agency service provided by a third-party agency, which aims to help merchants operate the settlement process and improve the settlement time. The service of applying for settlement in JD.com is free of charge. Merchants can choose the exclusive service provider under the category module according to the category of the products they operate (this service is not available for the categories not displayed).

2. Visual design service: refers to the service provider providing pictures, videos and other design services for the store according to the merchant's requirements. Including but not limited to photography, store decoration design, model photography, VI design, brand logo design services, product content planning and design, promotion activity page planning and design.

3. Customer service outsourcing service: refers to the service provider providing customer service outsourcing services to merchants based on the platform. Including but not limited to dedicated customer service, after-sales customer service, monthly customer service, event customer service, new store customer service, and customer service based on effect.

4. Store diagnostic service: refers to the service provider providing analytical opinions on the store operation situation according to the merchant's requirements. Diagnostic services include but are not limited to visual diagnosis (visual positioning, visual drainage), traffic diagnosis (Jingzhuntong promotion, SEO ranking), store planning, activity gameplay (standard product gameplay, preferential activities), store indicators (Jingdong Good Store, Jingdong platform vane), warehousing and logistics.

5. Store operation assistance service: refers to the service provider assisting the merchant to complete the store operation and achieve the store sales target based on the merchant's business. Including but not limited to e-commerce consulting, operation talent training and store operation guidance.

6. Store operation service: refers to the overall hosting of the store by the service provider. The service provider must provide the store with daily store operations (product update and on-shelf management, operation strategy formulation and improvement), marketing promotion (brand promotion, promotion page production, promotion activity planning and implementation), data extraction and analysis, warehousing and logistics (warehousing services, distribution services, system support), customer service (pre-sales, after-sales, complaint handling, member management and marketing). In addition to the above items, other services can be selectively provided based on communication with the merchant.

7. Advertising agency service: refers to the Jingzhuntong advertising service provided by the service provider to the platform merchants. Including but not limited to Jingdong Express, Brand Juxiao, Jingtiaoke, Jingdong Direct Investment, Brand Booth, Wireless Communication.