Operating your own factory live streaming business involves multiple links such as product production, brand building, sales channel development, logistics distribution and after-sales service.

Here are some suggestions to help you better operate your own factory live streaming business:

1. Product research and development and optimization:

(1) Develop new products based on market demand.

(2) Continuously improve product quality and design.

(3) Regularly collect user feedback and adjust products accordingly.

2. Brand building:

(1) Establish brand positioning and target audience.

(2) Establish a unified brand image, including LOGO, slogan, packaging design, etc.

(3) Enhance brand influence through story marketing, brand communication and other methods.

3. Sales platform selection:

(1) Online, you can choose to open your own e-commerce platform or join a third-party platform such as Taobao, JD.com, Pinduoduo, etc.

(2) Offline, you can sell through self-built stores, cooperative dealers, or franchise chains.

4. Marketing promotion:

(1) Use social media, search engine advertising, live streaming and other online marketing methods to promote products.

(2) Organize promotional activities, discounts and other activities to attract customers to buy.

(3) Cooperate with other brands or KOLs (key opinion leaders) to increase exposure.

5. Logistics cooperation:

(1) Choose a reliable logistics company to ensure that the goods are delivered on time.

(2) Provide convenient logistics tracking services to increase consumer trust.

(3) Consider opening multiple warehouses to reduce logistics costs and improve efficiency.

6. Customer Service:

(1) Provide a professional customer service team to handle consultations and after-sales issues.

(2) Formulate a clear return and exchange policy to improve customer satisfaction.

(3) Adopt customer feedback and continuously optimize the shopping experience.

7. Management and Monitoring:

(1) Use ERP (Enterprise Resource Planning) system to manage inventory, orders, finance, etc.

(2) Analyze sales data to adjust market strategies.

(3) Perform quality control on the production process to ensure that products meet standards.

8. Continuous Innovation:

(1) Pay attention to industry trends and technological developments, and continuously innovate product functions and marketing methods.

(2) Cultivate corporate culture and encourage employees to put forward creative ideas and suggestions for improvement.

The above steps need to be adjusted according to actual conditions. Each link is crucial and indispensable. Successful operations also require teamwork, persistent efforts, and continuous learning and adaptation to market changes.