Cost advantage, JD convenience store launched two convenience store supply models: 100% supply and partial supply, which does not require store owners to stock up, reducing the risk of stocking up and operating costs. In addition, the huge category of JD convenience stores also reduces the trouble of store owners in selecting goods, and the strong logistics system of JD convenience stores further reduces the cost of commodity circulation.

On the other hand, the JD New Channel Division is responsible for the plan of one million JD convenience stores, so these stores will uniformly adopt JD's supply and marketing system.

This JD convenience store is similar to the "JD Gang" (B2B2C) in terms of model. The difference is that the convenience store is firstly deep into the rural level,

Secondly, the products are mainly daily necessities, not home appliances;

Third, the cooperative merchants are small husband-and-wife stores.

JD uses Xinlutong to operate convenience stores, which means that the supply system of rural husband-and-wife stores should be incorporated into the overall JD. The benefits of this are obvious. Mom-and-pop stores, especially in remote rural areas, have the last mile traffic and distribution advantages. If they are combined, it will not only be beneficial to the sales of JD.com's direct-sale products, but will also provide user support for JD.com's financial and other businesses.