First: Product on-shelf time

When JD.com stores release new products, the system will capture them in one hour, so we must make good use of them. We can choose to put them on the shelves about one hour before the peak traffic period. The peak traffic period is divided into several time periods: 9:00 am to 12:00 pm, 1:00 pm to 17:00 pm, and 20:00 pm to 23:00 pm. If we want to release new products for pre-order promotion, we can choose to put them on the shelves during the week when the traffic is the largest.

Second: New products on the shelves break zero

It is very important for new products to break zero. Generally, JD.com will also provide traffic support. The weighted period is 7-15 days. During this period, it is very important to have sales. JD.com itself has an invisible filter. If the new product has no sales for a week or a month, the system will filter the keywords of the SKU, so your new product will definitely have no traffic, or only a little traffic. So we can use pre-sales or various marketing to stimulate consumers and quickly increase the weight of new products. There is no need to say more about this, just understand it yourself.

Third: Title Optimization

When new products are put on the shelves of new stores, it is best to use accurate keywords. The title should not be too long. It is recommended to be about 30 words, covering all product-related keywords as much as possible, including industry hot words, JD hot words, seasonal hot words, etc.

Fourth: Main Picture Optimization

Everyone knows that JD makes a lot of standard products. In fact, whether it is a standard product or a non-standard product, the main picture is very important. A good main picture can not only increase the click-through rate weight, but also play a vital role in the final conversion transaction. In the early stage, we can use the express train to quickly test the picture.

Fifth: Store Basic Traffic

What is the store basic traffic, that is, the label of the existing traffic of your store, which can also be called the basic weight, such as: search visitors, shopping cart visitors, other free visitors, etc. Users without basic traffic or inaccurate traffic generally have difficulty in starting traffic, high investment costs, and generally not very good results.

Sixth: Precautions for listing new products

It is best not to add many items at once. If the store has only one category, you can choose to list and unlist products at different traffic peaks. For example, list a few items when the first traffic peak comes, and list a few more when the second traffic peak comes. Do this by analogy to maximize the system's acquisition of product information and bring more traffic.

Seventh: Sales

When it comes to sales, the premise must be traffic. We can use various methods to attract traffic, such as JD Express Haitou, store activities, etc. It should be noted that the higher the sales, the higher the keyword ranking and the higher the weight. Sales are related to the data of various dimensions of the store. Our usual operation is to accumulate sales evaluation.

Eighth: Conversion rate

I personally think that the weight ratio is better. If you have a steady stream of traffic but your product cannot handle it, the conversion rate is very poor, which means that the traffic accuracy is too poor or your product does not attract buyers. There is not much competitiveness.