Use social media and offline promotion to link together, and strengthen brand image building at the same time. First, you can promote through JD.com's own social media platforms, WeChat public accounts, etc. When releasing related products or event content, you can combine promotional activities such as JD.com shopping coupons to attract customer attention. Secondly, offline, you can carry out snap-up activities and store experience activities to increase customers' attention to and desire to buy new stores. Finally, you can strengthen brand image building, such as planning interesting brand slogans, fan interaction challenges and other activities to enhance brand awareness and user stickiness, thereby achieving sustainable development of the store. In short, for the promotion of JD.com's new store, it is necessary to use multiple promotion channels, including simultaneous promotional activities and brand image building in online and offline channels, in order to achieve more effective promotion results.