JD Shangti is the JD Business Promotion Division. This department serves the advertising placement, management and operation of JD Mall stores; the department has four major business segments

1. Customer management: operate the customer service operation ecology from entering Jingzhuntong, training, advertising consumption improvement, and reviving lost customers, formulate matching project operation strategies, and promote project implementation;

2. Account operation guidance: give specific and executable optimization suggestions or plans for the difficulties and problems in merchant account operations, guide customers to establish reasonable promotion concepts and return expectations, and consolidate cooperative relationships with customers;

3. Internal docking and coordination: timely understand the useful information of each department and organize and synchronize it internally, and cooperate with the product, operation, data and other work of each department;

4. Data analysis capabilities: drive business indicators through data analysis, analyze category advertising data,