To operate a POP store, you need to start from the following aspects:

1. Product selection

An important feature of a POP store is that it must sell JD's own products. Therefore, when choosing products, you need to carefully select high-quality and best-selling products. This is the only way to ensure the sales and profitability of the store.

2. Store decoration

Store decoration is the first step to attract customers. To make the store look professional and tasteful, you need to make a logo and store banner that conform to the brand image, select high-definition pictures, and open store customer service and other services to make the customer experience better.

3. Advertising

Advertising is a way to quickly promote a store. Appropriate investment costs can bring more exposure and orders, but it also requires a reasonable advertising plan and preliminary market research.

4. Logistics and distribution

The goods of JD POP stores are shipped by JD, and sellers are only responsible for placing orders and payments. Therefore, in terms of logistics and distribution, you can consider using JD Logistics or other cooperative logistics companies to ensure fast and stable delivery services and improve customer satisfaction.

5. After-sales service

After-sales service is the most important part after customers purchase JD POP products. Sellers must promptly handle issues such as returns and exchanges, initiate repairs, provide customers with high-quality after-sales services, and establish a brand image.

In summary, the JD POP store operation plan involves product selection, store decoration, advertising, logistics and distribution, after-sales service and other aspects. Sellers need to fully grasp and provide high-quality services from the customer's perspective, continuously improve the competitiveness of the store, and achieve better sales performance.