JD.com has been operating its "self-operated" model for many years and is the largest self-operated e-commerce company in China.

JD.com's self-operated model has been developed for many years and has done well in all aspects, so the stickiness between consumers and fans is very high. So if ordinary users are given the same products of the same price to choose from, naturally everyone will choose JD.com's self-operated store, if for no other reason, they think it is more reliable.

Self-operated stores are ranked on the homepage of the same category, with extremely high traffic. Many companies open self-operated stores to increase sales, accumulate customers, and establish their brands. It's a good move!

10% of JD.com's self-operated stores support 60-70% of JD.com's turnover. So how can JD.com's self-operated stores enter?

1. Basic qualifications required for entry

1. Registered capital of more than 500,000 yuan, and the company has been established for more than 2 years;

2. The company is a general taxpayer and can issue a 13% VAT invoice;

3. Able to provide 5 certificates-business license, tax registration certificate, organization code certificate, bank account license, VAT general taxpayer qualification certificate/publication business license (book supplier) and product qualifications, such as 3C, etc.

4. Have a trademark registration certificate or full authorization for the sales brand.

2. JD self-operated store opening fee

JD self-operated store is actually a supplier model, that is, the merchant manufacturer directly supplies goods to the JD Mall store, and JD is responsible for sales, so JD self-operated has no annual service fee and platform fee, only a deposit of 30,000 to 150,000 yuan, and the specific deposit needs to be communicated with JD procurement and sales.

To put it simply, the merchant directly connects the JD warehouse to which the finished product is delivered with the purchasing department. JD provides the merchant with customer service, logistics, pre-sales and after-sales service (if you feel that it is not feasible, you can use your own service). If it is not a quality issue, the cost will be borne by JD. The merchant only needs to pay the platform deposit and deduction points corresponding to the category, and there is no other fee!

3. Settlement process

① Sign the online settlement agreement. After logging into the self-operated supplier settlement system, please read and sign the online settlement agreement before you can enter the subsequent settlement process.

② Read the settlement help

③ Submit supplier information. Submit basic information, financial information and basic qualifications

④ JD’s dedicated personnel will follow up and review. You can log in to the settlement system to check the latest settlement progress. If the review is passed, your settlement has been successful. If we have any purchasing intentions in the future, someone will contact you. If it is rejected, you will be informed of the reason for the rejection, and you can modify it and submit it again.