You can't buy directly in the JD.com self-operated store. Because JD.com's self-operated store does not have a physical store, all purchases are made in the JD.com Mall app, and the things purchased in the JD.com Mall need to be delivered to you by express delivery. It is impossible to take things directly from the store and leave, and it is also illegal, so you can't buy directly in the JD.com self-operated store. This software is still JD.com.

There are two business models on JD.com. One is self-operated, and the other is non-self-operated. Non-self-operated means that JD.com provides a platform for manufacturers or other merchants to ship goods, and JD.com charges the corresponding fees.

What about JD.com's self-operated store? "Self-operated" means that it is operated by JD.com Group itself instead of JD.com Mall. The specific sales entity is determined by JD.com Group based on the specific circumstances of the order, that is, based on the consumer's area, the inventory of goods, etc., JD.com Group decides on the invoicing entity and the shipping company entity. In layman's terms, JD.com's self-operated store is opened by a subsidiary of JD.com Group, not a self-operated store opened by JD.com Group.