b2c的三种运营模式
1、平台型综合b2c
平台型综合b2c主要是像京东和淘宝这种大型的电商平台,销售的东西比较全面也比较综合,什么品类都有,基本上覆盖了人们的衣食住行等方面。
2、品牌型垂直b2c
品牌型的垂直b2c就像很多官方品牌的店铺,比如小米、华为和苹果这些平台,主要是集中于自身的业务去做深耕,垂直于某一品类的电商平台。
3、平台型垂直b2c
平台垂直的b2c电商,就是指平台整个是隶属于某一大类的,但是其中的售卖的商品不仅只是平台方,还有入驻商家的。
Three operation models of B2C
1. Platform-based comprehensive B2C
Platform-based comprehensive B2C is mainly a large e-commerce platform like JD.com and Taobao, which sells a comprehensive and integrated range of products, covering all categories of people's food, clothing, housing, transportation and other aspects.
2. Brand-based vertical B2C
Brand-based vertical B2C is like many official brand stores, such as Xiaomi, Huawei and Apple platforms, which mainly focus on their own business to deepen their development and are vertical to a certain category of e-commerce platforms.
3. Platform-based vertical B2C
Platform-based vertical B2C e-commerce means that the entire platform belongs to a certain category, but the goods sold therein are not only from the platform, but also from the merchants who have settled in.
B2C warehousing refers to e-commerce warehousing.
E-commerce warehousing means that warehouse management and logistics services are managed by third-party e-commerce warehousing companies. Those who provide e-commerce warehousing services not only need to have warehouse management experience, but also need to have distribution partners on multiple platforms to carry out multi-party linkage and joint warehouse and distribution management, which can not only improve the efficiency of warehousing and logistics, but also reduce logistics costs.