运营技巧是:质量分、创意图片、时间段出价、选词、短语匹配。
1、质量分:根据相对应的展现量来判断高低,在用海淘流量助手做点击率的时候不要忘记做展现。
2、创意图片:创意图片优化点击率,后期会展现好,可为以后做好准备。
3、时间段出价:可根据行业和自身店铺的流量高峰期来调整出价
The operation skills are: quality score, creative pictures, time period bidding, word selection, phrase matching.
1. Quality score: judge the high and low according to the corresponding display volume. Don’t forget to display when using Haitao Traffic Assistant to calculate the click-through rate.
2. Creative pictures: Creative pictures optimize the click-through rate, and they will be displayed well in the later stage, so you can prepare for the future.
3. Time period bidding: You can adjust the bid according to the peak traffic period of the industry and your own store