Individuals who do cross-border e-commerce need to pay attention to the following steps:

1. Determine the product: Choose a product that is suitable for your business. You can start from a field that you are familiar with, such as personal hobbies, work experience, etc. Understand the market demand, product prices, profits, etc.

2. Find a suitable supplier: Find reliable suppliers through various channels, such as B2B platforms and exhibitions, establish contacts with suppliers, and understand their product quality, prices, etc.

3. Register a company and open an e-commerce platform: Choose a suitable company to register according to your country and region. You can choose a third-party platform, such as Amazon, Alibaba, etc., or consider building your own independent station.

4. Platform operation: Understand the rules and operating methods of the selected platform, and carry out product listing, optimization and promotion. You can use various methods such as platform advertising, social media marketing, industry community marketing, etc. to increase product exposure.

5. Logistics management: Choose a suitable logistics method, such as air transportation, sea transportation, land transportation, etc. You can choose a suitable delivery method according to the business scale and product characteristics, and pay attention to the control of logistics costs.

6. Payment method: Choose a payment method suitable for your business, such as credit card payment, PayPal payment, etc. Ensure the convenience and security of the payment method.

7. Learn and use cross-border e-commerce related tools and software, such as Zebra ERP, to improve work efficiency and achieve unified management of multiple platforms and multiple stores.

8. Team building and talent training: As the business develops, build a suitable team, select talents with cross-border e-commerce experience, and enhance the overall strength of the team.

Through the above steps, individuals can smoothly carry out cross-border e-commerce business. It should be noted that cross-border e-commerce is a process of continuous learning and continuous optimization. Only by maintaining keen market insight and good execution can you stand out in the highly competitive market.