JD.com's operational support service rate refers to a certain percentage of service fees charged by JD.com platform to merchants for selling goods.

JD.com's operational support service rate is determined based on factors such as the type of goods, sales volume, merchant level, etc. It is an important indicator to measure the service quality of JD.com platform and the operating costs of merchants. It is also one of the important considerations for merchants to choose whether to use JD.com platform. Its level directly affects the profits and competitiveness of merchants, and also affects consumers' shopping experience on JD.com platform.