JD's life cycle is a "User Life Cycle Operation White Paper" jointly released by Nielsen and JD Retail Consumer Products Division.

The report deeply analyzes the development trends of typical fast-moving consumer goods categories such as food and beverages, maternal and child care, personal care, cleaning, alcohol, and pet food, and combines JD's user life cycle methodology and model to output the strategy and direction of category growth, helping mainstream e-commerce platforms, third-party operators, brand decision-makers, and e-commerce operation teams to better grasp the latest industry trends and accurately grasp the driving points of sales growth.