京东各方面成本支出同比增加了574亿元。其中京东营业成本增加497亿元,达到2221亿元,在去年同期的1724亿元上增长了28.8%。
其他支出上,二季度京东履约开支同比增加了26亿元,营销开支同比增加38亿元,研发开支同比增加1亿元,行政开支同比增加12亿元。京东在财报中提到,履约成本主要包括采购、仓储、配送、客户服务及支付处理开支,行政支出增加是因为股权激励费用增加。
JD.com's cost expenditures in various aspects increased by 57.4 billion yuan year-on-year. Among them, JD.com's operating costs increased by 49.7 billion yuan to 222.1 billion yuan, an increase of 28.8% from 172.4 billion yuan in the same period last year.
In terms of other expenses, JD.com's fulfillment expenses in the second quarter increased by 2.6 billion yuan year-on-year, marketing expenses increased by 3.8 billion yuan year-on-year, R&D expenses increased by 100 million yuan year-on-year, and administrative expenses increased by 1.2 billion yuan year-on-year. JD.com mentioned in its financial report that fulfillment costs mainly include procurement, warehousing, distribution, customer service and payment processing expenses, and the increase in administrative expenses is due to the increase in equity incentive expenses.