1、负责京东促销活动公司内部协调工作,策划京东店铺促销和关联销售活动,分析每日营销和交易数据;
2、负责与京东运营人员接洽沟通,做好各方面配合工作;
3、负责商品标题、广告语详情优化,以获得尽可能多的自然流量和尽可能高的成交率;
4、负责京东商城店的总体运营,包括网店的选品,店铺整体策划,店铺风格定位,店铺布局、活动策划、营销推广,商品上下架及 充分利用京东的各种活动资源,完成公司的销售任务;
5、领导安排的其他工作。
京东运营服务:
(1)战略诊断与咨询:电商选品及产品体系规划;产品定价策略;营销战略规划;
(2)店铺单项服务:平台入驻、海报设计、详情页设计、首页设计、整店装修、网络市场分析、店铺文案、店铺诊断、专业客服、商品拍摄等;
(3)店铺运营与推广:符合京东商城等规范的店铺装修(视觉、设计、文案、上架)、店铺运营维护(SEO优化、价控、产品管理等);站内、站外网络营销策划(SNS、论坛、微信、微博营销等);
(4)营销信息化建设:企业门户开发、微信平台开发、PC商城建设、微信商城建设、微营销建设。帮助传统企业互联网化,帮助互联网企业电商化,帮助电商企业全网营销化。
(5)电商团队培训:提供京东商城等平台从入驻到运营等方面的电商培训服务。
1. Responsible for the internal coordination of JD promotional activities, planning JD store promotions and related sales activities, and analyzing daily marketing and transaction data;
2. Responsible for contacting and communicating with JD operations personnel and coordinating in all aspects;
3. Responsible for optimizing product titles and advertising details to obtain as much natural traffic and as high a transaction rate as possible;
4. Responsible for the overall operation of JD Mall stores, including product selection of online stores, overall store planning, store style positioning, store layout, event planning, marketing promotion, product listing and delisting, and making full use of JD's various event resources to complete the company's sales tasks;
5. Other work assigned by the leader.
JD.com operation services:
(1) Strategic diagnosis and consulting: e-commerce product selection and product system planning; product pricing strategy; marketing strategy planning;
(2) Store single service: platform entry, poster design, detail page design, homepage design, whole store decoration, network market analysis, store copywriting, store diagnosis, professional customer service, product photography, etc.;
(3) Store operation and promotion: store decoration (visual, design, copywriting, shelf listing) in accordance with the standards of JD.com and other platforms, store operation and maintenance (SEO optimization, price control, product management, etc.); on-site and off-site network marketing planning (SNS, forums, WeChat, Weibo marketing, etc.);
(4) Marketing information construction: enterprise portal development, WeChat platform development, PC mall construction, WeChat mall construction, micro-marketing construction. Help traditional enterprises to go online, help Internet enterprises to go e-commerce, and help e-commerce enterprises to go full-network marketing.
(5) E-commerce team training: Provide e-commerce training services from entry to operation of JD.com and other platforms.