1. Product listing planning for new stores

When you just opened a JD.com store, you can't just upload products after opening it. If you want to do it well, you must do data analysis and data-based operations. It is easy to upload products, but it is difficult to have the right method. Therefore, after the products are put on the shelves, you must determine the main products to be made according to the data of the store and make product planning.

First, start with one or two products that can get traffic. After the method is successful, cover more product operations and continuously expand the operations. Only then can the store be stable and sell more goods.

Among the many products on the shelves of the store, screen and classify them, and first select the first category of products that can initially get traffic as the focus of optimization. According to the product characteristics and crowd attributes of the first category of products, layout the second category of products of the same type that meet the needs of the first category of product crowds, as well as the next stage of demand products among the second category of products of the same type, that is, seasonal and upcoming seasonal products. At the same time, after analyzing the first and second category of crowds, put on the shelves the third category of peripheral products that meet the needs of these crowds.

Such a product layout can fully convert the flow of in-store traffic, make the store's products have good dynamic sales, have better search weight, and let the store's main push, auxiliary push, and dynamic sales form a product chain matrix. Only in this way can there be good traffic, good sales and profits.

2. New product title optimization

If you want to make the product have traffic, it must be searchable, so when new products are put on the shelves, you must optimize the product's title. Especially in the early stage, it is very important to do what keywords.

In JD's search sorting rules, in addition to keywords, there will be other weight indicators that affect the final display ranking of the product. In actual operation, you must avoid direct competition with major competitors. The product does not have an advantage, cannot get traffic, and ranks behind.

Therefore, the focus of title operation should be on the second-level words and long-tail words to do keyword layout. Analyze the keyword situation of peers, and use business intelligence to see the situation of competing store products that have been lost by the store. Here we analyze from two aspects, one is the title situation of competing store products, and the distribution of core words and long-tail words. Another one is to introduce the selling points of competing store products and preferential marketing methods.

To carry out differentiated operations, reduce the search competition of products of the same level, and obtain better search conversion. Do not lose your own traffic, and grab the traffic of your peers at the same time.