To publish a crowdfunding project on JD.com, the qualifications and conditions required are as follows:

1. Enterprise qualifications: The initiator must be an enterprise with a legal business license and corresponding business license, and must provide true and valid industrial and commercial registration information.

2. Project qualifications: The project product must comply with relevant national laws and regulations, have complete intellectual property rights, and be able to provide corresponding patent, trademark or copyright certificates and other documents.

3. Quality assurance: The product must pass national compulsory certification (such as CCC certification) or industry standard certification to ensure product quality, safety and reliability.

4. The initiator has a good credit record: JD.com will evaluate the initiator's credit status and have no serious illegal or dishonest records.

5. Submit complete information: including but not limited to project plan, product introduction, market analysis report, project return setting, etc.

Reason analysis: These conditions are mainly established to protect the rights and interests of investors, maintain the normal operation order of the JD crowdfunding platform, prevent possible fraud risks, and ensure the legality, compliance and feasibility of the online projects. At the same time, it can also screen out truly potential and valuable innovative projects and promote the development of innovation and entrepreneurship.