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What big data analysis tools does JD.com use for digital operations?

| 2Person Answer

京东的数据分析工具有很多,无论是官方的还是第三方都需要收费才能使用,因为电商数据牵扯到多变性,小心看到的是爬虫数据呦,一定要擦亮眼睛对比官方数据,选择正确的工具。

博士店长的数据查询分析功能中,包含坑产计算器,主要是计算商品近期京东计入的有效坑产,会过滤无效订单异常订单和优惠券金额,同时也是决定商品展现、排名、访客质量的重要因素。

Professional answer

P

电商侦探

电商运营实操经验分享,帮助更多的人做好淘宝店铺!

JD.com has many data analysis tools, both official and third-party, and they are charged for use. Because e-commerce data involves variability, be careful that you may see crawler data. Be sure to keep your eyes open and compare official data to choose the right tool.

The data query and analysis function of the doctoral store manager includes a pit production calculator, which is mainly used to calculate the effective pit production of products recently recorded by JD.com. It will filter out invalid orders, abnormal orders and coupon amounts, and is also an important factor in determining product display, ranking, and visitor quality.

微电商达人

小微意见领袖创业达人先行者,专注垂直领域电商平台解读。

JD Mall uses the following big data analysis tools for digital operations. The first is the analysis of potential customers. By collecting big data on the purchasing habits of customers in a region, relevant products are pre-placed in the forward warehouse to achieve the purpose of rapid delivery and collection.

The second is to record the preferences of customers who click on links and push the designated link online store to customers for precise service

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