New buyers who are preparing to enter the JD.com platform must first understand the rules. The rules are the constraints imposed by the platform on us, and there are some red lines that cannot be crossed. The following summarizes the key contents of JD.com rules. Those who need to understand this aspect should pay attention to it.

1. Products

① Pricing: The JD.com price of the same product (same style, model, color, etc.) shall not be higher than the normal selling price of other B2C platforms (autonomous, open)

② Price increase: When the seller's product price is raised overall, the change will be made after the seller communicates and approves with the JD.com operation manager

③ If the same store violates the price three times (inclusive) or more in a natural week, JD.com has the right to require the seller to bear a penalty of more than 5,000 yuan after verification.

④ When JD.com finds that the price of a product is not in compliance with the regulations (such as finding that the seller's product price on JD.com is 10% (inclusive) higher than the normal price of the same product on "other online sales platforms"), it has the right to require the seller to correct it within 2 hours (including the system cache time, and the final display on the front desk shall prevail). If it fails to correct it within 2 hours, JD.com has the right to directly remove the corresponding illegal products from the shelves and require the seller to make rectifications. After rectification, it can be put on the shelves again with the approval of JD.com;

⑤ The number of products on sale in the store is at least 60, and the inventory quantity of a single product cannot be 0.

⑥ Links or prompts of other shopping websites are not allowed to appear on the product page, and the seller's own customer service, sales phone and after-sales service phone, website and other contact information and seller's physical store and other related information are not allowed to appear (except for those that can be published with special written approval from JD.com);

⑦ Before listing, it must be reviewed by us, and it must not be listed, otherwise there will be a great risk of major accidents. Everyone can also think of it.

2. Detailed description;

① Clear and beautiful pictures play an important role in promoting transactions, and all products need to be displayed with pictures. Banner picture specifications are: 980*250 pixels, Logo picture specifications are 180*60, and product description picture specifications are 700 pixels wide, with a resolution of 72 pixels.

② The product display pictures or illustrations in the product content are not allowed to have any watermarks, links or any other information other than JD.com

③ The product description content is not allowed to have words close to Taobao information such as "baby" (no Taobao words such as "baby", "Taobao link", "Taobao watermark", "seller", "buyer" etc.)

④ The product description content is not allowed to have information other than JD.com, especially information about other e-commerce platforms, only product information and brand information are allowed (order delivery, return and exchange, etc. are not allowed to be described)

⑤ A more serious point: words such as "genuine", "authentic", "real", "non-fake", "guaranteed 100% authentic", "baby", "buyer", "seller" and "Dangdang", "Excellent", "Ibuy.com", "Redbaby" etc. must be noted

⑥ There must be no description of delivery and after-sales, and the pictures and textual descriptions of the product's shopping malls, counters, etc. must be removed

⑦ There must be no information about the product package. Don't describe what kind of packaging box it is.

⑧The pictures shall not contain any brand or merchant logo or watermark

3. Shipping requirements

①Shipping: For orders generated between 6:00 and 16:00 daily, the seller shall ship the goods within 6 hours after the order is generated. For orders generated between 16:00 and 6:00 the next day, the seller shall ship the goods within 18 hours after the order is generated. The seller shall upload the shipping order number after shipping. Delivery in this article refers to the seller's delivery of the ordered goods to the delivery company;

② Delivery: within five days (120 hours) after the order is generated (that is, the customer completes the payment), the seller shall deliver the ordered goods to the customer (subject to the customer's signature);

③ After the transaction between the two parties is reached, if the buyer's complaint about the seller's delayed delivery is established, the seller must pay the buyer 30% of the actual transaction amount of the product as liquidated damages (not exceeding 500 yuan)

④ If the seller fails to deliver on time or delays delivery for the first time, JD.com has the right to require the seller to pay a liquidated damages of RMB 5,000 per time; if it happens for the second time, the seller shall pay a liquidated damages of RMB 10,000 per time; if it happens for the third time, JD.com has the right to remove all the goods from the seller's store and stop selling them, and terminate its cooperation with the seller.

⑤Except for goods or services with separately agreed delivery time, the seller shall upload the express waybill number of the goods ordered by the buyer to the JD system within 36 hours after the transaction is concluded (based on the time recorded in the JD system), and the buyer can query the courier company's tracking information of the order within 60 hours after the transaction is concluded (based on the time recorded in the courier company system); if the order has a replacement/reissue situation, the seller must complete the delivery according to the aforementioned time limit; for goods with separately agreed delivery time such as customization, pre-sale and other special circumstances, the seller shall calculate from the last day of the promised delivery. For details, please refer to the "JD Open Platform Delivery Management System".

⑥If the customer complains about the seller's delayed delivery, JD customer service will determine whether the seller has breached the contract according to the first rule. If it constitutes a breach of contract, the seller agrees to pay the customer a penalty of 30% of the actual transaction amount (excluding freight) of the delayed delivery of the goods (up to a maximum of 500 yuan per product).

The above is the key content of the JD rules compiled for everyone. The platform continues to improve its requirements for long-term development and to ensure user experience. Therefore, we must pay attention to the rules.