The characteristics of JD.com's global e-commerce model are analyzed from the advantages and disadvantages:

Advantages -

1. All JD.com's global products are produced or sold overseas. JD.com directly signs contracts with overseas global merchants through the JD.com Hong Kong platform established by JD.com, and the logistics cycle is shorter than that of international logistics;

2. JD.com's global brands are diversified, with a full range of models and a wide variety of products, especially foreign products, which can meet consumers' shopping needs and bring consumers a good consumer experience. For this reason, most consumers prefer JD.com's global shopping;

3. JD.com's global products are basically retail prices, plus a little shipping and tax. As long as you find a reliable merchant, the products are all directly mailed, and the price has a great advantage.

Disadvantages -

1. Since the geographical locations of the buyer and seller are far apart, it is difficult to provide an excellent service experience. If you encounter a return or exchange, the buyer's after-sales service experience will be relatively poor;

2. The safety of JD Global Shopping's products during shipping cannot be guaranteed. Global Shopping's products are all directly mailed from abroad. During the transportation process, they may be damaged or replaced. This is the main disadvantage of JD Global Shopping;

3. Another disadvantage of JD Global Shopping is that the logistics is slower than that of domestic logistics. Because of the need to cross the border, it takes a relatively long time. Many consumers will give up buying products on JD Global Shopping because of the logistics experience