1. Full-scenario, immersive experience. Each brand has created a strong interactive scene. The relatively single brands have taken great pains to create a comfortable interactive space. In a comfortable scene, consumers have reduced their sense of distance from the product and enhanced their sense of substitution.

2. Consumer guidance that breaks brand barriers. Products of different categories are divided together in the form of different themes. Air-conditioning models with the theme of "fresh air" will be placed together, and products with the theme of "comfortable wind" will be placed together to accommodate a variety of brands.

3. Strong interactive entertainment features. In the JD.com Super Experience Store, you will inadvertently find many interesting areas, such as the "photographing and checking in" framing, robot interaction, somatosensory game competitions, fever seats in the e-sports area, racing-themed sofas, 5G experience and other interactive experience areas, with as many as 55 such areas.

4. Ubiquitous "business promotion". There are countless screens in the experience store, which store staff call "business promotion screens" and JD executives call "smart screens."